As the world’s largest online marketplace, Amazon offers sellers a multitude of options when it comes to fulfilling their orders. Two of the most popular methods are Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). In this article, we’ll explore the differences between the two, the benefits and drawbacks of each, and which might be the best fit for your business.

What Is Amazon FBA?

Fulfillment by Amazon (FBA) is a program in which sellers send their products to Amazon’s fulfillment centers, and Amazon takes care of storage, packaging, shipping, and customer service. When a customer orders a product, Amazon will handle everything from picking and packing to delivery and returns.

In the FBA program, sellers pay for Amazon’s services, which include:

  • Storage fees: based on the space occupied by the product
  • Fulfillment fees: based on the product’s size and weight
  • Long-term storage fees: assessed on inventory that has been stored for more than 365 days
  • Removal fees: charged when a seller requests to have their inventory returned or disposed of

There are several benefits to using Amazon FBA. First, by taking care of storage and fulfillment, Amazon frees up time and resources for sellers to focus on other aspects of their business, such as product development and marketing. Additionally, products fulfilled by Amazon are eligible for Amazon Prime, which can boost sales and increase visibility. FBA also takes care of customer service, which can be a huge relief for sellers who may not have the time or resources to handle customer inquiries.

What Is Amazon FBM?

Fulfillment by Merchant (FBM) is a program in which sellers handle all aspects of fulfillment themselves, from storage to shipping and customer service. When a customer places an order, the seller is responsible for picking, packing, and shipping the product directly to the customer.

In the FBM program, sellers are not required to pay for storage or fulfillment fees. However, they do incur costs related to shipping and packaging materials. Additionally, FBM products are not eligible for Amazon Prime, which may limit their visibility and sales potential.

Benefits and Drawbacks of FBA

One of the most significant benefits of using Amazon FBA is the ability to outsource fulfillment and customer service, freeing up time and resources for other aspects of the business. Additionally, products fulfilled by Amazon are eligible for Amazon Prime, which can increase visibility and sales potential.

FBA also offers access to Amazon’s vast network of fulfillment centers, which can help sellers reach customers more quickly and efficiently. Amazon’s logistics network is second to none, with warehouses strategically located around the world to ensure fast and reliable delivery.

Another significant advantage of FBA is the ability to take advantage of Amazon’s customer service infrastructure. By handling customer inquiries, returns, and refunds, Amazon frees up sellers to focus on other aspects of their business.

However, there are also drawbacks to using FBA. One of the most significant is the cost. Storage and fulfillment fees can add up quickly, especially for larger or heavier items. Additionally, while Amazon’s logistics network is impressive, there may be some delays or issues with delivery that are outside of a seller’s control.

Benefits and Drawbacks of FBM

Fulfillment by Merchant (FBM) is an attractive option for sellers who want to maintain control over their fulfillment process. By handling everything from storage to shipping and customer service, sellers can ensure that every aspect of the customer experience meets their standards.

FBM is also cost-effective, as there are no storage or fulfillment fees associated with the program. However, there are other costs to consider, such as shipping and packaging materials.

 However, one of the biggest drawbacks of FBM is the lack of access to Amazon Prime, which can limit a product’s visibility and sales potential. Additionally, sellers are responsible for handling all aspects of fulfillment themselves, which can be time-consuming and resource-intensive. Overall, whether FBM is the right choice for a particular seller will depend on their business needs and priorities.


In conclusion, Amazon FBA and FBM are two popular programs that offer sellers different options for fulfilling their orders on Amazon. FBA provides sellers with the convenience of outsourcing fulfillment and customer service, while FBM offers greater control over the fulfillment process and cost-effectiveness. Both programs have their own benefits and drawbacks, and the choice between the two will depend on a seller’s specific business needs and priorities. Ultimately, understanding the differences between FBA and FBM is essential for sellers to make an informed decision on which program is the best fit for their business.


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