Why is Amazon FBA Better and More Profitable than Walmart?

In the world of e-commerce, Amazon and Walmart are two of the biggest players in the game. While Walmart has been around for over 50 years, Amazon has quickly risen to dominance in the last two decades. One area where Amazon has gained a significant advantage over Walmart is its Fulfillment by Amazon (FBA) program. In this article, we will explore why Amazon FBA is better and more profitable than Walmart.

  1. Inventory Management

One of the biggest advantages of Amazon FBA is its inventory management system. When you sign up for FBA, Amazon takes care of all your inventory storage, packaging, and shipping. This means that you can focus on other aspects of your business such as marketing and product development. Additionally, with Amazon FBA, your products become eligible for Amazon Prime, which means faster shipping times and increased exposure to millions of Prime members.

On the other hand, Walmart requires sellers to manage their own inventory and shipping. This can be time-consuming and expensive, especially for small businesses that do not have the resources to handle these tasks efficiently.

  1. Customer Service

Amazon is renowned for its customer service, and this extends to its FBA program. With FBA, Amazon takes care of all customer inquiries, returns, and refunds. This means that you do not have to deal with any customer service issues, which can be time-consuming and costly.

Walmart also has a customer service program for its marketplace sellers, but it is not as comprehensive as Amazon FBA. With Walmart, sellers have to handle their own customer service inquiries, which can be a challenge for businesses with limited resources.

  1. Fees and Costs

While both Amazon FBA and Walmart have fees associated with selling on their platforms, Amazon FBA is generally considered to be more cost-effective. Amazon charges a fulfillment fee for each order, which includes storage, picking, packing, and shipping. This fee is based on the size and weight of the item and can vary depending on the time of year.

Walmart charges a referral fee, which is a percentage of the sale price of the item. Additionally, Walmart charges a monthly subscription fee for its marketplace sellers, which ranges from $0 to $39.99 per month depending on the seller’s sales volume.

  1. Marketplace Size and Exposure

Amazon’s marketplace is significantly larger than Walmart’s, with over 300 million active customers worldwide. This means that your products have a much greater potential for exposure on Amazon than they do on Walmart.

Additionally, Amazon’s search algorithm is much more advanced than Walmart’s, which means that your products are more likely to appear in relevant search results on Amazon. This increased exposure can translate into higher sales and greater profits for your business.

  1. Integration with Other Services

Amazon FBA integrates seamlessly with other Amazon services such as Amazon Advertising and Amazon Brand Registry. This integration allows businesses to create comprehensive marketing campaigns and protect their brand on Amazon’s platform.

Walmart also offers advertising services and a brand registry program, but they are not as comprehensive as Amazon’s offerings.


In conclusion, Amazon FBA offers several advantages over Walmart, including superior inventory management, customer service, cost-effectiveness, marketplace size and exposure, and integration with other services. While both platforms have their pros and cons, businesses looking to maximize profits and efficiency should seriously consider using Amazon FBA.

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