There are two main fulfillment choices available to sellers on Amazon: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). While offering products to Amazon’s enormous customer base is possible with both options, there are some key distinctions between them. We will examine the distinctions between Amazon FBM and FBA in this article, as well as the advantages and disadvantages of each choice.

What is FBA on Amazon?

Sellers can store their inventory in Amazon’s fulfillment centers thanks to the Fulfillment by Amazon (FBA) service that Amazon provides. Amazon picks, packs, and ships the product to the customer when they place an order. A number of advantages are available to sellers through Amazon FBA, including:

Increased exposure: Items that are shipped by Amazon frequently appear first in search results and qualify for Amazon Prime and other discounts.

Shipping times are shorter because Amazon handles delivery since customers can receive goods faster.

Logistics are made easier because Amazon takes care of picking, packing, and shipping for orders, freeing sellers to concentrate on other areas of their businesses.

Access to Amazon’s customer support: Since Amazon handles all customer questions and returns, sellers can save time and money.

Describe Amazon FBM.

For sellers who would rather manage their own inventory and shipping, Fulfillment by Merchant (FBM) is an option. FBM allows sellers to list their goods on Amazon and handle order fulfillment independently, either by shipping goods from their own warehouse or by working with a third-party logistics company (3PL). FBM has some benefits, such as:

More control over fulfillment: Since sellers are in charge of their own shipping, they have more influence over the fulfillment procedure and can make sure that orders are shipped in accordance with their preferences.

Lower fees: FBM is typically more cost-effective for sellers than FBA because it has lower fees.

Flexibility: FBM gives sellers the freedom to personalize their shipping choices and packaging, which can be advantageous for those who are selling specialized or unusual goods.

The differences between FBM and Amazon FBA

Let’s examine the distinctions between Amazon FBA and FBM in more detail now that we have a general understanding of what each of these services is:

Amazon manages all facets of shipping and handling with FBA, including packing and sending products to customers. Sellers are in charge of all order fulfillment duties under FBM, including shipping and handling.

Storage: With FBA, Amazon stores the stock of its sellers in its fulfillment centers; with FBM, the stock is kept by the sellers themselves.

Fees: Because Amazon charges fees for storage, picking, packing, and shipping, FBA fees may be higher than FBM fees. FBM fees are typically lower, but sellers are responsible for their own storage and shipping costs.

Because Amazon manages every aspect of order fulfillment, FBA offers less control over the process. With FBM, sellers can personalize their shipping choices and packaging while having more control over their inventory.

Not all products are eligible for FBA because some may be restricted or call for particular handling. Sellers have more options for the products they can sell when using FBM.

Pros and Cons of FBA

FBA is a preferred option for many sellers due to a number of benefits, including:

Logistics are made easier for FBA sellers because their stock is stored, picked, packed, and shipped to customers at Amazon’s warehouses. This relieves the seller of the responsibility of order fulfillment and frees them up to concentrate on other areas of their business.

FBA products are eligible for Amazon Prime, which entitles customers who have a Prime membership to free two-day shipping on their purchases. Increased exposure and sales for FBA sellers may result from this.

Better customer service: Amazon handles all return and refund requests for FBA orders. Sellers may benefit from increased customer loyalty and a positive reputation as a result.

However, there are some drawbacks to utilizing FBA as well:

Higher costs: FBA fees, particularly for low-priced items, may be higher than FBM fees.

Limited control: FBA sellers may not be able to offer the same level of customization as FBM sellers and have less control over the order fulfillment process. Customers may experience a less tailored service as a result.

Inventory control: FBA sellers must be aware of their stock levels because excess stock or stock that is not properly labeled or ready for shipment may result in additional charges.

Pros and Cons of FBM

Additionally, FBM has benefits and drawbacks, such as:

Reduced expenses: Because FBM sellers are not subject to the same fees as FBA sellers, they may be able to offer lower prices. This may make it simpler to compete on price and draw in customers who are on a tight budget.

Greater control: FBM sellers can give customers a more individualized experience by having more control over the order fulfillment process. Additionally, they can modify their listings and stock more quickly than FBA sellers.

No limitations on inventory: FBM sellers are not subject to Amazon’s labeling and packaging standards and are free to store and ship their products as they see fit.

The use of FBM has some drawbacks, though:

More time-consuming: FBM sellers are in charge of managing all facets of order fulfillment, including inventory storage, order packing, and order shipping to customers. Compared to using FBA, this may take more time and resources.

FBM products are not eligible for Amazon Prime, which could result in customers having to pay shipping costs or having to wait longer to receive their orders. This could be a drawback for merchants who depend on Prime to draw in customers.

Greater liability: All customer service-related matters, such as returns and refunds, are the seller’s responsibility under FBM. For sellers who lack the resources or customer service experience to effectively handle these situations, this can be difficult.


In conclusion, the method used for order fulfillment is the primary distinction between Amazon FBM and FBA. FBM sellers manage every aspect of order fulfillment while FBA sellers send their inventory to Amazon’s warehouses and let Amazon handle the rest. The best option will depend on the particular needs and objectives of the seller but both have advantages and disadvantages. FBA may be preferred by sellers who value simplicity and scalability, whereas FBM may be preferred by those who want more control and lower costs. In the end, the secret to success on Amazon is to select the solution that is most effective for your company and to continuously assess and modify your strategy as necessary.

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