How to Do Keyword Research With Helium10 and Jungle Scout

If you are an online business owner or a marketer, you must be aware of the importance of keyword research. Keyword research is the process of identifying the most relevant keywords that can drive traffic to your website and increase your sales. In this article, we will guide you on how to do keyword research with two of the most popular tools in the market, Helium10, and Jungle Scout.

Understanding the Basics of Keyword Research

Before we dive into the details of using Helium10 and Jungle Scout for keyword research, let’s understand the basics of keyword research. The following are the steps involved in keyword research:

Step 1: Brainstorming

The first step is to brainstorm the keywords related to your business. You can start by thinking about the products or services you offer and the industry you are in.

Step 2: Keyword Research

Once you have a list of keywords, it’s time to conduct research to find more keywords related to your business.

Step 3: Analyzing the Keywords

After you have a comprehensive list of keywords, you need to analyze them to identify the most relevant ones.

Step 4: Implementing the Keywords

Once you have identified the most relevant keywords, it’s time to implement them on your website and optimize your content for them.

Using Helium10 for Keyword Research

Helium10 is an all-in-one software suite that offers a variety of tools for Amazon sellers. The following are the steps to do keyword research with Helium10:

Step 1: Launching the Cerebro Tool

The first step is to launch the Cerebro tool in Helium10. Cerebro is a keyword research tool that helps you find the most relevant keywords for your business.

Step 2: Entering the Seed Keyword

The next step is to enter the seed keyword in the Cerebro tool. The seed keyword is the keyword that represents your business or the product you are selling.

Step 3: Analyzing the Keywords

Once you have entered the seed keyword, the Cerebro tool will generate a list of related keywords. You can then analyze these keywords to identify the most relevant ones.

Step 4: Analyzing the Competition

After you have identified the most relevant keywords, it’s time to analyze the competition for those keywords. The Cerebro tool provides you with information on the competition for each keyword, including the number of search results and the estimated search volume.

Using Jungle Scout for Keyword Research

Jungle Scout is another popular tool for Amazon sellers that offers a variety of features, including a keyword research tool. The following are the steps to do keyword research with Jungle Scout:

Step 1: Launching the Keyword Scout Tool

The first step is to launch the Keyword Scout tool in Jungle Scout. Keyword Scout is a keyword research tool that helps you find the most relevant keywords for your business.

Step 2: Entering the Seed Keyword

The next step is to enter the seed keyword in the Keyword Scout tool. The seed keyword is the keyword that represents your business or the product you are selling.

Step 3: Analyzing the Keywords

Once you have entered the seed keyword, the Keyword Scout tool will generate a list of related keywords. You can then analyze these keywords to identify the most relevant ones.

Step 4: Analyzing the Competition

After you have identified the most relevant keywords, it’s time to analyze the competition for those keywords. The Keyword Scout tool provides you with information on the competition for each keyword, including the number of search results and the estimated search volume.